Market Research
Unlocking Competitive Advantage through tailored, research-backed Insights
Why Market Research?
Almost 1 in 5 UK start-ups fail in their first year, and lack of market insight is cited as a leading cause. Meanwhile, 91 % of companies that invest in systematic research say it directly lifts sales. Good decisions require good data—yet most SMEs still rely on gut feel.
Partner with InForge to leverage expert guidance from top UK university academics and researchers, ensuring your business stays ahead in today's landscape.
How Research Gives You an Edge?
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Target the right customers – focus resources on segments with the highest lifetime value.
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Price with precision – align offers to willingness-to-pay, not guesswork.
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Pre-empt competitors – spot gaps and emerging threats before they bite.
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De-risk innovation – validate new products or markets before you invest.
Inforge’s Evidence-Led Approach for SMEs
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Clarify the Question
We start by translating your business challenge into research objectives and KPIs.
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Blend Data Sources
Academic databases, desk research, surveys, social listening and field interviews give a 360° view
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Analyse & Interpret
Our analysts—backed by partner universities—turn raw data into insights, trends and opportunity maps.
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Translate to Action Our analysts
Findings are delivered as clear priorities, quick-win tactics and a 90-day roadmap your team can own.
Turnaround: 3–5 weeks for most SME briefs, with ROI checkpoints built-in
Core Market-Research Services
Outcomes You Can Measure
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↑ Conversion – sharper messaging lifts enquiry-to-sale rates.
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↑ Margin – pricing matched to segment value boosts profitability.
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↓ Waste – marketing spend redirected from low-yield channels.
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↑ Confidence – decisions backed by data, not hunches.
Ready to Turn Insight into Advantage?
Stop guessing, start growing.
Book your free 30-minute discovery call and see how research-driven insight can propel your business.