Segmentation and Positioning
Pin-point your best customer. Own a space competitors can't copy.
Why it matters?
Nearly 4 in 10 growing companies generate 40% more revenue from personalised, segment-specific offers than slower competitors.
Academic research shows that tailoring products, pricing and messaging to well-defined customer groups “is crucial for maximising profitability and market penetration.” Yet most UK SMEs still chase “everyone,” wasting budget and diluting impact.
InForge Consulting fixes that
Blending rigorous market research with decades of industry know-how, we help ambitious SMEs identify high-value segments, craft differentiated positioning, and communicate with precision—so every pound you invest hits the right buyer, at the right moment, with the right promise.
Partner with InForge to leverage expert guidance from top UK university academic staff, ensuring your business stays ahead in the digital landscape.
What is market segmentation?
Segmentation is the science of grouping customers by shared needs, behaviours or value so you can:
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speak their language
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price to willingness to pay
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allocate budget where ROI is highest.
Typical SME-ready lenses we use:
What is Strategic Positioning?
Positioning defines the unique space your business occupies in a buyer’s mind — why they should choose you over larger rivals. A strong position:
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clarify your value proposition
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frames price against value
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protects margin by reducing head-to-head comparison
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How InForge Finds Your Winning Position
01
Interviews, desk research and data mining uncover segment size, profitability and unmet need.
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Together we craft a positioning statement and messaging matrix tied to segment pain points.
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Channel, offer and pricing playbook with KPIs and a 90-day test-and-learn plan.
Typical turnaround: 6-8 weeks, ROI checkpoints built-in from Day 1.
Ready to Get Precise?
Stop guessing, start targeting.
Book your free 30-minute discovery call and let’s forge a segmentation and positioning strategy that unlocks measurable growth.